Recover abandoned carts with WhatsApp

Recover abandoned carts with WhatsApp

Blog Article

An abandoned cart is an incomplete checkout process. This means the customer reached the final step of the checkout process and left. This behavior is normal in all ecommerce businesses; there is always a percentage of people who don't complete the checkout process.

‍Recovering that user is what's called abandoned cart recovery. The first strategies for recovering abandoned carts were emails, reminding the user that they tried to buy something and that completing the purchase would provide an additional benefit.

‍Over the years, we've seen this type of strategy evolve. Now, we're seeing Ad Networks like Meta, which allows you to set up a remarketing campaign in an advanced manner with high ROAS, considering that the user is very close to making a decision.

‍Why it is important to recover abandoned carts
‍
Users who have already reached the final step of the purchase are very interested in purchasing your product, so it's just a matter of Uruguay WhatsApp Number Database providing a small additional incentive to complete the purchase cycle. Therefore, it will be much easier and cheaper to try to recover those purchases than to acquire more users for your products.

‍According to data from the e-commerce industry, between 75% and 80% of purchases abandon their purchase process. Furthermore, 80% of these transactions occur on mobile devices.

So if you're thinking about how to increase your e-commerce sales, recovering abandoned carts will be a great strategy to achieve it.

Why recover them with WhatsApp
‍
As I mentioned earlier, most abandoned carts happen on mobile devices. What if, after the customer abandons their purchase, they receive a Uruguay WhatsApp Number Database message with a special offer on the product they wanted to buy if they buy it within the next few hours?

‍WhatsApp is the most widely used instant messaging app in Latin America and is the most widely used app on a daily basis by many people.

‍That's why a strategy as effective as remarketing applied to the channel most used by your customers ( Uruguay WhatsApp Number DatabaseAPI ) will be a great strategy to increase your e-commerce sales with WhatsApp .



‍How to recover abandoned carts with WhatsApp
‍
In this guide, we'll show you how to recover abandoned carts with Uruguay WhatsApp Number Database (Threads) and Shopify by connecting these two channels through Zapier, the native integration provided by Threads.

You can also apply this guide to eCommerce platforms like WooCommerce, Square, Ecwid, Magento, BigCommerce, and many more.

‍In this case, we'll send a WhatsApp message when we detect that someone has abandoned a shopping cart, and we have their phone number.
In Zapier, we can see a Shopify event called "New Abandoned Cart." Every time this happens, an automation will be triggered. We'll connect it to a Threads flow in the second step of Zapier. This will trigger one or more messages, depending on what you want to configure.

‍